LISA

DIGITAL MARKETER

SEE WHAT I DO

WHAT I DO

HUMAN CENTRED DESIGN

End to end project development, from needfinding, storyboarding, wireframing and prototyping for apps and websites.

MARKETING

Strategy development, identifying pain points, personas and positioning for local, international and global business.

VISUAL DESIGN

Print, grid, typography and typesetting for presentations, printed materials for use by sales, marketing and project management teams. 

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PORTFOLIO

Process Mapping

Mapping out the customer journey. I worked with the team to articulate each stage of the journey from initial contact with a lead through to becoming a customer.

App prototyping
Wireframing
Storyboarding

I have developed storyboards for app development and video production. They’ve proven great at clarifying ideas and objectives early on.

User testing
Rapid prototyping

I have created wireframes for app and website development, as well as rapid prototyping.

Storyboarding
Responsive Design

I have created wireframes for app and website development, as well as rapid prototyping.

Heuristics
Rapid Iterative Design

My modus operandi is to create two completely different designs quickly at early stages of the design process. This results in less back-and-forth between teams so that we reach the final design more quickly. I used this primarily for eDMs, landing pages, single webpages.For more on this process and how it saves time, there’s an interesting read at http://www.cs.cmu.edu/~spdow/files/PrototypingAll-theLink12.pdf (or the academic article at https://www.cs.cmu.edu/~spdow/files/Prototyping-Iteration-CC09.pdf)

Reporting and Analysis
User Testing

User testing at all stages of the design process: need-finding, user interviews, prototype testing, at each stage documenting feedback and incorporating it into the design process to achieve a more successful end result.

User Testing

User testing at all stages of the design process: need-finding, user interviews, prototype testing, at each stage documenting feedback and incorporating it into the design process to achieve a more successful end result.

Process mapping
Data Analysis

I use stats to identify and improve ongoing programmes within marketing, and as a visual tool for strategic planning.

Visual Design

Creating diagrams, icons, and other visuals for use in customer presentations and case studies.

MARKETING

LEARN ABOUT ME

DESIGN

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ABOUT ME

I am an Auckland-based creative and strategic digital marketer and visual designer. Let me show you how human-centred design, usability and digital marketing go hand in hand to improve your business performance.

My influences include Don Norman, Scott Klemmer, Ralph Gibson, Piet Mondriaan, Swiss Miss and Jessica Hische.

I'm also passionate about urban design, bicycles and French culture (food, wine, cinema, language and chansons françaises).

SKILLS

User-centred design, marketing strategy, digital marketing, visual design

QUALIFICATIONS

BA/BCom in Marketing, International Business and French. Human-Computer Interaction (HCI). Currently studying Master of Creative Technologies.

LANGUAGES

English (native), French (fluent), Portuguese (beginner)

SWEET AS.

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SAY HI

Email: lisaclist (at) gmail (.) com
LinkedIn profile